Watauga Group - Home

Our Travel, Tourism, and Outdoor Industry
Success Stories

Learn more about how Watauga Group has helped boost sales and ROI for leading outdoor brands, destinations, & attractions.

64%

Increase in First Time Visitors

5%

Lift in Attributed Revenue

1%

Lift in Tourism Revenue

300%

Higher Visitor Engagement

476K

Landing Page Visitors

173K

Social Media Interactions

400M

Audience Impressions

1671%

Increase in Investor Leads

200

Meetings @ a Single Event

18%

Increase in Revenue

300%

Higher Digital ROAS

20%

Lower Ticket CPA

117%

Increase in Store Visits

167K

Website Visits

$90k

In Added-Value

12%

Increase in
Ticket Sales

32%

Lift in Attributed Revenue

Zero

Lift in Attributed Revenue

5M

Social Media Impressions

2.2%

Advertising CTR

107K

Website Pageviews

8:1

Return
on Ad Spend

317%

Increase
in CTR

1.6M

Social Media Impressions

160K

Sweepstakes Entries

35

States Added to Distribution

9M

Audience Impressions

400K

Acres Leased for Outdoor Recreation

200%

Lift in Website Traffic

Zero

Increase in Ad Spend

33%

Lift In Attendance

100%

Increase In Online Ticket Sales

56%

Boost In ROAS

40k

Resort Bookings

6,600

Digital Media
Conversions

$35

Cost Per Conversion
126%

Of Reach Goal

$801k
In Added-Value

9,730

Bonus Spots

2000

Post-View Conversions

80%

Increase in Audience Impressions

95%

Video Completion Rate

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