Marketing Insights for
Outdoor Brands, Travel Destinations, & Tourism

Discover Watauga Group’s latest marketing insights and analysis for the
outdoor, travel destination, and tourism industries.

streaming audio advertising dos and donts

A Smarter Way to Buy Streaming Audio: Do’s and Don’ts

How Brands Should Rethink Awareness Media in a Performance-Obsessed World

destination marketing trends 2026 - 1

Destination Marketing Trends for 2026: Travel Trends and Shifts Shaping DMOs

Travel Marketing growth with a budget

The Strategic Advantage: Prioritizing Growth When Travel Marketing Budgets Are Flat

Winter Olympic Advertising

Planning for Olympic Attention: How Brands of All Sizes Show Up Strategically

Attraction Marketing Trends 2026

What’s Next for Attraction Marketing? Trends and Strategies Shaping 2026

Influencer Trends 2026

Marketing for Outdoor Brands Part 4: Influencer Marketing Trends in Outdoor Recreation

micro influencers

Marketing for Outdoor Brands Part 3: Leveraging Micro-Influencers in Niche Markets

Content Creation Tips for Outdoor Brands

Marketing for Outdoor Brands Part 2: Content Creation Tips for Outdoor Brands

strategies for engaging outdoor enthusists

Marketing for Outdoor Brands Part 1: Strategies for Engaging Outdoor Enthusiasts

Move Beyond Impressions

Beyond Impressions: Proving the Impact of Destination Marketing Through Attribution

AI for Personalized Messaging

Integration of AI in PR Part 4: Personalized Messaging

Ai in PR part 2 - automation in routine tasks

Integration of AI in PR Part 3: Automating Routine PR Tasks

Integration of AI in PR Part 2: AI for Data Analytics

7 black friday strategies for attraction marketing

Black Friday Playbook for Attractions: 7 Ways to Break Through the Noise and Drive Sales

PR + AI part one

Integration of AI in PR Part 1: Trends and Applications

Supercharge Destination Marketing With AI

7 Ways AI Can Supercharge Your Destination Content Marketing

AI Driven Personalization part 4

AI-Driven Personalization Part 4: Outdoor and Travel Brand Case Studies

AI-Driven Personalization Part 3: Challenges You Must Consider

Emotion wins in tourism

How Emotional Resonance Builds Stronger Brand Identity In Destination Branding

AI-Driven Personalization Part 2: Benefits of AI Automation and Scalability

AI Personalization Part 1 - Watauga Group.jpeg

AI-Driven Personalization Part 1: Introduction for Outdoor and Travel Brands

Influencer Marketing Part 3 - 0

Influencer Impact Part 4: Metrics for Measuring Outdoor Influencer Success

Top Influencers in Outdoor

Influencer Impact Part 3: Top Influencers in the Outdoor Space

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